CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
Speakers
Sample of Keynote Speakers and their Case Studies
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
Health Literacy and Understanding of Patients’ Hidden Values: “The First and Last Mile” on the Path That Leads to an Efficient Clinical Outcomes
This presentation discusses the importance of understanding patients’ health literacy and hidden values in achieving efficient clinical outcomes. It emphasises that the “first and last mile” of the patient’s health journey is fundamental for the success of a treatment. The presentation highlights the impact of factors such as experiences, cultures, beliefs, and prejudices on patients’ perception of reality. It also stresses the need for healthcare providers (HCPs) and the pharmaceutical industry to recognise and address the unique needs and perspectives of patients to improve communication, adherence, and overall healthcare outcomes.
- 01Health literacy and patient values are key to clinical outcomes
- 02“First and last mile” of care is fundamental
- 03Perception is shaped by experience, culture, beliefs
- 04HCPs/Pharma must address patient needs
- 05Communication and support improve outcomes
CASE STUDY
Enhancing Patient Support Programme at the Affiliate Level: Best Practices and Key Considerations
The role of patient engagement and insights are critical in the pharmaceutical industry. Understanding patient needs, concerns, and experiences is essential for driving advancements in healthcare. But is the local PV system ready to handle the incoming information? Key points to consider from planning to programme final report from PV perspective.
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
- 01Customer-Centric Digital Transformation: Aligning digital initiatives with customer needs to enhance satisfaction and loyalty
- 02Empowering Team Members: Providing the right tools, training, and mindset to foster a culture of innovation and customer excellence
- 03Automation & Digitalisation: Leveraging AI, self-service, and process automation to improve efficiency and reduce friction in customer interactions
- 04Process Harmonisation & Excellence: Standardising and optimising processes across channels and departments to ensure consistency and scalability
CASE STUDY
Amplifying Patient Advocacy to Transform Healthcare Together
- 01The Role of Patient Advocacy in the Evolving Healthcare Landscape
- 02The Case for Collaboration: Partnering with Patients to Address External Challenges
- 03Embedding Advocacy as a Critical Strategic Pillar
- 04Advancing Patient Advocacy Locally: From Vision to Impact
- 05Actionable Next Steps: A Commitment to Patients and Progress
Customer Experience is the ultimate expression of competitive advantage. It is the job of every one of your employees, it must be built comprehensively and intentionally, run on data, and cannot be delegated to a team of experts — it is the single most important outcome of your innovation efforts. Join this talk for a practical take on implementing a customer experience management system that powers innovation across the entire product lifecycle.
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Transforming Clinical Trials With Patient Feedback
Many data show that the burden of participation in clinical trials for patients is further increasing. Possibilities of patient feedback collecting methods, including patient preference studies, patient focus groups and advisory boards will be discussed and examples of how these different approaches may reshape the design, execution and outcome of clinical trials to meet better patient needs and preferences will be presented.
- 01The participation burden for patients in clinical trials is rising
- 02What methods are being used to collect and incorporate patient input in clinical trial protocols?
- 03How may the integration of patient feedback reshape the design, execution and outcome of clinical trials?
In today’s rapidly evolving digital landscape, the banking sector faces increasingly sophisticated cyber threats. As banks continue to innovate and expand their digital services, ensuring robust cybersecurity measures is more critical than ever. This presentation, titled “Evolving Cybersecurity in the Banking Sector: Strategies for Adapting to Emerging Threats,” will explore the latest trends in cyber threats, discuss effective strategies for mitigating risks, and highlight best practices for maintaining security in an ever-changing environment. Join us as we delve into the challenges and solutions that are shaping the future of cybersecurity in banking.
CASE STUDY
Lived Experiences? Why They matter?
Why do patients suffer more than they should?
Why and how to collaborate with PAGs on actionable insights?
What channels can be used to explain lived experiences with rare blood cancer?
- 01Patient research consolidation
- 02Visualisation of key insights
- 03Collaboration with PAGs to design a global campaign to raise awareness
In today’s rapidly evolving digital landscape, businesses must innovate to stay ahead. AI is no longer just an advantage — it’s a necessity for optimising operations, enhancing decision-making, and driving growth. This presentation explores how AI transforms business operations through:
CASE STUDY
Health Literacy and Understanding of Patients’ Hidden Values: “The First and Last Mile” on the Path That Leads to an Efficient Clinical Outcomes
This presentation discusses the importance of understanding patients’ health literacy and hidden values in achieving efficient clinical outcomes. It emphasises that the “first and last mile” of the patient’s health journey is fundamental for the success of a treatment. The presentation highlights the impact of factors such as experiences, cultures, beliefs, and prejudices on patients’ perception of reality. It also stresses the need for healthcare providers (HCPs) and the pharmaceutical industry to recognise and address the unique needs and perspectives of patients to improve communication, adherence, and overall healthcare outcomes.
- 01Health literacy and patient values are key to clinical outcomes
- 02“First and last mile” of care is fundamental
- 03Perception is shaped by experience, culture, beliefs
- 04HCPs/Pharma must address patient needs
- 05Communication and support improve outcomes
CASE STUDY
Enhancing Patient Support Programme at the Affiliate Level: Best Practices and Key Considerations
The role of patient engagement and insights are critical in the pharmaceutical industry. Understanding patient needs, concerns, and experiences is essential for driving advancements in healthcare. But is the local PV system ready to handle the incoming information? Key points to consider from planning to programme final report from PV perspective.
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
- 01Customer-Centric Digital Transformation: Aligning digital initiatives with customer needs to enhance satisfaction and loyalty
- 02Empowering Team Members: Providing the right tools, training, and mindset to foster a culture of innovation and customer excellence
- 03Automation & Digitalisation: Leveraging AI, self-service, and process automation to improve efficiency and reduce friction in customer interactions
- 04Process Harmonisation & Excellence: Standardising and optimising processes across channels and departments to ensure consistency and scalability
CASE STUDY
Lived Experiences? Why They matter?
Why do patients suffer more than they should?
Why and how to collaborate with PAGs on actionable insights?
What channels can be used to explain lived experiences with rare blood cancer?
- 01Patient research consolidation
- 02Visualisation of key insights
- 03Collaboration with PAGs to design a global campaign to raise awareness
In today’s rapidly evolving digital landscape, businesses must innovate to stay ahead. AI is no longer just an advantage — it’s a necessity for optimising operations, enhancing decision-making, and driving growth. This presentation explores how AI transforms business operations through:
CASE STUDY
Amplifying Patient Advocacy to Transform Healthcare Together
- 01The Role of Patient Advocacy in the Evolving Healthcare Landscape
- 02The Case for Collaboration: Partnering with Patients to Address External Challenges
- 03Embedding Advocacy as a Critical Strategic Pillar
- 04Advancing Patient Advocacy Locally: From Vision to Impact
- 05Actionable Next Steps: A Commitment to Patients and Progress
Customer Experience is the ultimate expression of competitive advantage. It is the job of every one of your employees, it must be built comprehensively and intentionally, run on data, and cannot be delegated to a team of experts — it is the single most important outcome of your innovation efforts. Join this talk for a practical take on implementing a customer experience management system that powers innovation across the entire product lifecycle.
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Transforming Clinical Trials With Patient Feedback
Many data show that the burden of participation in clinical trials for patients is further increasing. Possibilities of patient feedback collecting methods, including patient preference studies, patient focus groups and advisory boards will be discussed and examples of how these different approaches may reshape the design, execution and outcome of clinical trials to meet better patient needs and preferences will be presented.
- 01The participation burden for patients in clinical trials is rising
- 02What methods are being used to collect and incorporate patient input in clinical trial protocols?
- 03How may the integration of patient feedback reshape the design, execution and outcome of clinical trials?
In today’s rapidly evolving digital landscape, the banking sector faces increasingly sophisticated cyber threats. As banks continue to innovate and expand their digital services, ensuring robust cybersecurity measures is more critical than ever. This presentation, titled “Evolving Cybersecurity in the Banking Sector: Strategies for Adapting to Emerging Threats,” will explore the latest trends in cyber threats, discuss effective strategies for mitigating risks, and highlight best practices for maintaining security in an ever-changing environment. Join us as we delve into the challenges and solutions that are shaping the future of cybersecurity in banking.
CASE STUDY
Health Literacy and Understanding of Patients’ Hidden Values: “The First and Last Mile” on the Path That Leads to an Efficient Clinical Outcomes
This presentation discusses the importance of understanding patients’ health literacy and hidden values in achieving efficient clinical outcomes. It emphasises that the “first and last mile” of the patient’s health journey is fundamental for the success of a treatment. The presentation highlights the impact of factors such as experiences, cultures, beliefs, and prejudices on patients’ perception of reality. It also stresses the need for healthcare providers (HCPs) and the pharmaceutical industry to recognise and address the unique needs and perspectives of patients to improve communication, adherence, and overall healthcare outcomes.
- 01Health literacy and patient values are key to clinical outcomes
- 02“First and last mile” of care is fundamental
- 03Perception is shaped by experience, culture, beliefs
- 04HCPs/Pharma must address patient needs
- 05Communication and support improve outcomes
CASE STUDY
Enhancing Patient Support Programme at the Affiliate Level: Best Practices and Key Considerations
The role of patient engagement and insights are critical in the pharmaceutical industry. Understanding patient needs, concerns, and experiences is essential for driving advancements in healthcare. But is the local PV system ready to handle the incoming information? Key points to consider from planning to programme final report from PV perspective.
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
- 01Customer-Centric Digital Transformation: Aligning digital initiatives with customer needs to enhance satisfaction and loyalty
- 02Empowering Team Members: Providing the right tools, training, and mindset to foster a culture of innovation and customer excellence
- 03Automation & Digitalisation: Leveraging AI, self-service, and process automation to improve efficiency and reduce friction in customer interactions
- 04Process Harmonisation & Excellence: Standardising and optimising processes across channels and departments to ensure consistency and scalability
CASE STUDY
Amplifying Patient Advocacy to Transform Healthcare Together
- 01The Role of Patient Advocacy in the Evolving Healthcare Landscape
- 02The Case for Collaboration: Partnering with Patients to Address External Challenges
- 03Embedding Advocacy as a Critical Strategic Pillar
- 04Advancing Patient Advocacy Locally: From Vision to Impact
- 05Actionable Next Steps: A Commitment to Patients and Progress
Customer Experience is the ultimate expression of competitive advantage. It is the job of every one of your employees, it must be built comprehensively and intentionally, run on data, and cannot be delegated to a team of experts — it is the single most important outcome of your innovation efforts. Join this talk for a practical take on implementing a customer experience management system that powers innovation across the entire product lifecycle.
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Transforming Clinical Trials With Patient Feedback
Many data show that the burden of participation in clinical trials for patients is further increasing. Possibilities of patient feedback collecting methods, including patient preference studies, patient focus groups and advisory boards will be discussed and examples of how these different approaches may reshape the design, execution and outcome of clinical trials to meet better patient needs and preferences will be presented.
- 01The participation burden for patients in clinical trials is rising
- 02What methods are being used to collect and incorporate patient input in clinical trial protocols?
- 03How may the integration of patient feedback reshape the design, execution and outcome of clinical trials?
In today’s rapidly evolving digital landscape, the banking sector faces increasingly sophisticated cyber threats. As banks continue to innovate and expand their digital services, ensuring robust cybersecurity measures is more critical than ever. This presentation, titled “Evolving Cybersecurity in the Banking Sector: Strategies for Adapting to Emerging Threats,” will explore the latest trends in cyber threats, discuss effective strategies for mitigating risks, and highlight best practices for maintaining security in an ever-changing environment. Join us as we delve into the challenges and solutions that are shaping the future of cybersecurity in banking.
CASE STUDY
Lived Experiences? Why They matter?
Why do patients suffer more than they should?
Why and how to collaborate with PAGs on actionable insights?
What channels can be used to explain lived experiences with rare blood cancer?
- 01Patient research consolidation
- 02Visualisation of key insights
- 03Collaboration with PAGs to design a global campaign to raise awareness
In today’s rapidly evolving digital landscape, businesses must innovate to stay ahead. AI is no longer just an advantage — it’s a necessity for optimising operations, enhancing decision-making, and driving growth. This presentation explores how AI transforms business operations through: