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17th Annual Global Patient Insights & Engagement
Summit

24 – 25 September, 2025

Berlin

Past Speakers

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

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Sarah Bourmanne

Associate Director Patient Safety Belux

CASE STUDY

Safety Reimagined: Cultivating a Culture of Care

The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

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Cultivating a safety culture: Importance of leadership commitment, employee training, and open communication. How these practices contribute to reducing errors and enhancing patient outcomes?

Huda Shalhoub

Clinical Outcome Assessment Leader

CASE STUDY

A Snapshot of Latest Clinical Trends: Patient-Centred Outcomes

Since the invention of Bitcoin, digital money and assets have taken the banking industry by storm. JP Morgan is operating a dollar-backed stablecoin with 1bm USD in daily volumes and a smart contracts platform offering instant transfers and settlement of financial assets. At the same time, BCG estimates that asset tokenisation will reach 16 trillion dollars by 2030. Banks have already passed Proof of Concept and are coming out with their first marketable products. Taking action is becoming imperative for banks to remain competitive.

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The role of the patient in clinical trials is shifting from a mere traditional patient to a partner in clinical research development. The presentation will focus on patient-focused drug development by providing an overview of what it means and how this area is projected to continue to grow significantly.

Ines Teixeira Gonçalves

Head of Patient Engagement & Advocacy EMEA

CASE STUDY

Purpose - the fuel for success

Travelling through a real case example, we will understand how machine learning can drive us to the most effective engagement model, deployment and resource optimisation. We will also cover the hurdles of implementing this model, the change in culture and mindset required, and how to move to liquid organisations with success.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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Ute Marx

Patient Officer R&D

CASE STUDY

Transforming Clinical Trials With Patient Feedback

I will present data on the rising burden of participation in clinical trials, try to give an overview of possibilities of patient feedback collecting methods, including patient preference studies, patient focus groups and advisory boards, and present examples of how these different approaches may reshape the design, execution and outcome of clinical trials to meet better patient needs and preferences.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Anders Blædel Lassen

Senior Director, Patient Insights

CASE STUDY

The Next Stage of Patient Affairs in Pharmaceutical Industry

New technologies are rapidly changing the way we think about medicine development. The advances in Artificial Intelligence and digital enablers will boost our understanding of disease biologies, fundamentally change evidence generation and impact healthcare decisions. With patient engagement and the use of patient experience data still in its “teenage years” — how can we work together towards rapid adaption in a timely way?

Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.

Show More
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Sarah Bourmanne

Associate Director Patient Safety Belux

CASE STUDY

Safety Reimagined: Cultivating a Culture of Care

The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

Show More

Cultivating a safety culture: Importance of leadership commitment, employee training, and open communication. How these practices contribute to reducing errors and enhancing patient outcomes?

Huda Shalhoub

Clinical Outcome Assessment Leader

CASE STUDY

A Snapshot of Latest Clinical Trends: Patient-Centred Outcomes

Since the invention of Bitcoin, digital money and assets have taken the banking industry by storm. JP Morgan is operating a dollar-backed stablecoin with 1bm USD in daily volumes and a smart contracts platform offering instant transfers and settlement of financial assets. At the same time, BCG estimates that asset tokenisation will reach 16 trillion dollars by 2030. Banks have already passed Proof of Concept and are coming out with their first marketable products. Taking action is becoming imperative for banks to remain competitive.

Show More

The role of the patient in clinical trials is shifting from a mere traditional patient to a partner in clinical research development. The presentation will focus on patient-focused drug development by providing an overview of what it means and how this area is projected to continue to grow significantly.

Ines Teixeira Gonçalves

Head of Patient Engagement & Advocacy EMEA

CASE STUDY

Purpose - the fuel for success

Travelling through a real case example, we will understand how machine learning can drive us to the most effective engagement model, deployment and resource optimisation. We will also cover the hurdles of implementing this model, the change in culture and mindset required, and how to move to liquid organisations with success.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Ute Marx

Patient Officer R&D

CASE STUDY

Transforming Clinical Trials With Patient Feedback

I will present data on the rising burden of participation in clinical trials, try to give an overview of possibilities of patient feedback collecting methods, including patient preference studies, patient focus groups and advisory boards, and present examples of how these different approaches may reshape the design, execution and outcome of clinical trials to meet better patient needs and preferences.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Anders Blædel Lassen

Senior Director, Patient Insights

CASE STUDY

The Next Stage of Patient Affairs in Pharmaceutical Industry

New technologies are rapidly changing the way we think about medicine development. The advances in Artificial Intelligence and digital enablers will boost our understanding of disease biologies, fundamentally change evidence generation and impact healthcare decisions. With patient engagement and the use of patient experience data still in its “teenage years” — how can we work together towards rapid adaption in a timely way?

Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.

Show More

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Testimonials

What our users say about our conferences

I really liked the atmosphere, interactive sessions, networking, professionalism and the quality of speakers.
The Janssen Pharmaceutical Companies of Johnson & Johnson
Director, Patient Engagement Strategy
Great opportunities to share best practices.
Novartis
Patient Engagement Head in France
I like that it was a small group. Excellent networking.
Roche
Global Patient Partnership Director
Excellent conference. Great discussions. The size of this conference allows for great dialogues.
Ipsen
Global Patient Centricity Director

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