Global Patient Engagement Manager
A misalignment of language, culture, perception, and/or late Pharma knowledge of patients’ experiences, can have an impact on clinical outcome. Environment, Digital Health Transformation, and Decision Makers are shaping ‘Modern Patient’ as an increasingly central and dynamic health consumer. It is time to learn what really happens in the last mile of patients’ real life.
Case study on how Bayer’s patient engagement plan enhanced diversity and representation in our clinical trials. How Bayer partners to co-create and co-develop solutions with patient advocacy groups and Standing Councils so outreach approach and recruitment materials resonate with the community.
How Bayer partners with patients to enhance diversity in clinical trials:
Despite ePRO solutions have shown to improve protocol compliance, they fail short when it comes to flexibility and adaptability. Additionally, patient retention and data issues are still major burdens in conducting clinical studies. Virtual agents and gamification are still widely unexplored areas in clinical research. The presentation will discuss the development, governance, and impact of an intelligent platform for ePRO data collection on patient protocol compliance and retention in a sponsored study.
Clinical studies shall follow principles of diversity, equity and inclusion. There is a broad consensus on this among all stakeholders. However, implementation in practice continues to be a struggle. Parameters causing difficulties include clinical study quality requirements, recruitment parameters, logistics, gaps in patient information, amongst many others. This session discusses how to tackle these challenges and start taking action.
An examination of the activities of Pfizer UK Oncology’s Patient Experience Team in ensuring that people with lived experience of cancer are front and centre in our work. Why do we do it? How do we gather the insights of patients? What do we hope to achieve? What can be the long-term benefits of this approach?